CRM software has been leading all enterprise software categories in the projected growth with a compound annual growth rate (CAGR) of 15.1% from 2012-2017, according to Forbes. From paper-based files to desktop-based systems to the recent Cloud CRM and Mobile CRM, there has been a larger-than-life transformation of CRM systems. This has definitely been beneficial for the businesses to boost sales, increase productivity, and enhance customer experience to go a long way to achieving their goals.
As the competition thrives up to the sky, the pressure is increasing on firms to acquire new customers, make them stick to the company alongwith attending the existing customers. Cloud CRM system has proven its benefits, attracting businesses to adopt it for their survival and leadership in the market. If we look at the industry estimates, ROI on CRM software solutions has been more than 600% – six dollars for every dollar spent.