Digitization and Digital Transformation

The concept of “The Connected Customer” has redefined the modern-age customer distinguishing it with the traditional one.

Digitization and digital transformation have accelerated the business approaches to be more people-oriented, innovative, and responsive for an impactful customer experience.  A business cannot control the customer behaviour but it can take steps to optimize the offerings that ideally aim to exceed the customer expectations.

There are a number of factors to give amazing customer experiences, which are multiplying every now and then with the rise of digital era. This has put a gap between how valuable the companies think their services are available to the customer and what is the actual feeling and value of that experience in customer’s mind.

Digitization at the organisational level is the step towards the overall digital transformation. Digitization, in its quintessence, refers to automating the business processes & making employees tech-savvy with a shift paper-driven working to digital formats with cloud-based software.  For instance, the quality of your customer service hugely relies on the response speed of your contact center representatives, the knowledge content you create and the quality of the various inbound and outbound interactions. Consider one more example, to achieve more productivity, it is necessary to reduce administration overhead, free your HR from repeated queries and have powerful reporting with minimum efforts.

Digital transformation has clearly spoken its importance and the same is reflected with the market being diverted to omnichannel platforms. A holistic organisation-wide approach where business combines IT & delivers the customer experience is the required perspective. Every day there’s something new, a new upgrade, a new feature, a new gadget, etc. that makes customer expectations change over time; moreover, customer expectations differ from person-to-person. The enterprise needs to prepare itself to face these challenges and spring up in the competition by leveraging the cloud-based software benefits. Digital transformation is making companies ready to pro-adapt to smart techniques & tools.

Let us look at the major catalysts to bring the transformation

The Generation C having the ‘connected consumer’ is here to stay providing new opportunities for businesses. To act on these opportunities of the digital transformations organisations have to utilise the digital platform and gain the power. A smart experience for every connected customer has to be put strategically in the business practices.

Join us on Facebook, Twitter and LinkedIn for more discussions on digital transformation & explore all about cloud-based software and applications.

Make your Move now!

iTouchVision is one of the world's leading cloud-based service provider with innovation & excellence at its base. The company has made its presence in all business verticals with its technical & operational capabilities to enhance the working of private & public sector organisations. Our products, ranging from Web-based software to Mobile applications have made their mark globally to transform the way work is completed.